The world is going to hell. Global warming, overpopulation, economic crises and other such issues plague humanity. The only logical solution is to summon Hastur, The King in Yellow, an elder god from beyond the void. He will Institute a random genocide across the earth, irrespective of race or creed, killing billions and restoring balance to the planet and making me the savior of the human race.
World leaders are more concerned with playing politics than finding real solutions to real world problems, and the liberal lame-stream media has ludicrously decried me as " a lunatic with delusions of grandeur", so I have taken the initiative on my own. I have founded a company called C.A.R.C.O.S.S.A which has cornered the market in electronics and computer related equipment. Through nefarious practices, the company has bought out Apple and Microsoft, bringing them under my umbrella corporation. We now have access to billions of loyal customers around the world. The genocide will be completely random and irrespective of race, sex, gender and other such nonsense that the pesky liberals worry about.
The Elder god requires worship of its followers in order to weaken the barrier between our realms. I obviously can't tell these people that the purpose of this company was to summon this being, and revealing myself as a cult leader will make people think that I am crazy. What is the best way to get my employees and customers to unknowingly worship a god?