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May 30, 2021 at 9:41 comment added A. B. The advertising jingle thing, especially, is a clever solution if your process includes a chant that has to be repeated lots of times. If recorded playbacks will do, you have the perfect excuse to blare this sound out of millions of TVs several times a day. If it has to be a human voice, well, there's the actors in the ads and if it's catchy enough people will get it on the brain and sing it under their breath. Little things add up. For bonus points: try to get some kind of "meme" started where people sing the jingle as some kind of in-joke.
May 30, 2021 at 9:38 comment added A. B. If I remember rightly, in one well-known version just repeating Hastur's name three times under the right (wrong) conditions was enough to start trouble, and I don't think the word "Hastur" itself was supposed to be in-universe a Thing What Makes You Go Insane. So there's wriggle room.
Aug 27, 2018 at 20:45 comment added user49466 You don't need to use a literal image of the being. A stylized script in a vague representation, etc.
Aug 27, 2018 at 18:58 comment added GreySage The problem with this is that logos for Hastur traditionally make everyone who sees them go incurably insane... it might be noticed.
Aug 26, 2018 at 21:29 history answered user49466 CC BY-SA 4.0