Mana is the life energy present in all humans. It also gives us the ability to use magical spells and rituals. However, only witches are able to access their Mana in order to use it directly. For centuries, witches have been the dominant force in commerce. They have been the source for magical items and potions, trading their wares to muggles for a handsome profit. As they were the only individuals able to provide these services, witch society was able to corner this valuable niche market. This changed with the inclusion of the wand, which gave regular people access to magical abilities that they wouldn't be able to use otherwise. These wands could produce spells, allowing people to create their own elixirs and magical items. As wands were expensive, it remained out of reach for most citizens, making soliciting witches a more common option. However, the industry was revolutionized by the business known as Muggle-Zon, founded by Jacklyn Marius, who launched the first e-commerce company as a way to cut out the middleman. This business would allow muggles to sell their wares to other potential customers at a discount. Through this business model, they would remain unprofitable for many years. Overtime, they would slowly build their reach, opening warehouses in various bases, eventually becoming the country's largest employer.
Muggle-Zon ultimately operates as a gatekeeper and a platform, connecting sellers with buyers around the country that they would otherwise be unable to reach. In time, it even served to compete with these sellers, studying what products were popular and producing their own. Their own brand item would then be marketed to consumers, allowing them a bigger slice of profits. As it grows, it would be able to produce its items cheaper and quicker, allowing it to sell to a larger consumer base. This has turned the magical world upside down as it puts witch society on the defensive. For hundreds of years, witch society served as gatekeepers, separating the worthy from the poor, unwashed muggles, gifting them with the opportunity of access to make money. Not only do they have to compete with worthless and pathetic muggles who are undeserving of magical power, they also have to compete in this new industry that has unjustly stolen their birthright. This has threatened to put witches out of business entirely, as they are no longer needed. Many have had to lower their prices to simply stay in business. This ultimately hurts their livelihood as they are forced to race to the bottom just to survive. Soon, they would be put out of business altogether.
How can witches manage to stay in business while going up against corporate power?