We often feel more concern about the pain inflicted to animal that have expression that are more intuitive to us. We are more compassionate with a chimpanzee than a trout, in part because we are sharing similar expression mechanism (esp. facial expression).
trees are cut down to be used for building or sold as fuel, (sometimes in the form of charcoal or timber), while cleared land is used as pasture for livestock and plantation
According to forest facts
Rainforests once covered 14% of the earth's land surface; now they cover a mere 6%
78 million acres [of forest] lost every year!
Imagine a world where tree sap is abundant and blood looking; dark red and similar viscosity as blood. A bit like what we can see on these images
Imagine the origin of the color is unrelated to anything that is of economic or ecological interests.
Would we be less inclined to cutting trees down?