The question is inspired by a couple of quotes by Confucius:
The superior man thinks always of virtue; the common man thinks of comfort. The virtuous man is driven by responsibility, the non-virtuous man is driven by profit.”
Assuming the above definition of virtue and virtuous, and disregarding the question of the desirability of an outcome where "virtuous" men increase over time, what practices could a future human society adopt to bring about the gradual increase of "virtuous" people in their society?
One more specific way to concertise the question based on the first quote only: If a society wanted to incentivise people to ignore "comfort" and prioritise "virtue", what culture, practices, legislation would that society want to encourage/employ?
I am mostly interested in your thoughts from the perspective of interpreting "comfort" as behavioural/generalised inertia in people, or as lower-level needs in Maslow's pyramid of human needs.
EDIT: To clarify, my question was inspired by Confucius, not necessarily referring to that tradition/philosophy. I understand I have not given a clear definition of virtue as I was hoping for people to give diverse answers. The only invariant that I wanted to emphasise is that the "virtuous" state would require more effort than the "non-virtuous" one that would be achievable by inertia (low effort behaviour).
Let me try to ask the question more specifically. Lets' assume that the basic needs as defined by Maslow in this future society can be met for everyone; it still stands to reason that some people in this society would strive to be virtuous (achieve some kind of transcendental needs that correspond to virtue, however that may be defined - intellectual, physical, balanced between the two etc.), while others would not, least of all due to the default effect.
So my question is, assuming this future society wants to reduce over time the number the people who, although they have their basic needs satisfied do not strive for virtue, what (cultural) practices or philosophy or policies could this society adopt?