In the film Equilibrium, a world is described where the society is provided everything they could wish. Abundance, food, houses, protection. All the creators of the society ask to create the ideal world is to give up emotion.
In another setting, in the creation myth, adam and eve chose "emotion" (the snake) against abundance (Garden's eve).
Alternative setting, Pensioners end up as coach potatoes (television), preferring safety and having everything provided to them. Note: Television creates "imaginary situations" to experience emotions, but these are not their emotion, but the screenwriter's emotions.
Alternative example setting, We could use "drugs" to relive another person's memories. Why choose "OUR" emotions, and not OTHERS.
Society has proved countless times with psychology, science and religion that by forgoing emotions we release ourselves from "earthy attachments" and achieve a new level of awareness. Relying on hard facts, instead instincts.
Science has proved that emotions are a substance in our brain, for example dopamine could be considered as a drug. Therefore the society above would claim that by releasing us from emotions, they protect us from becoming "drug addicts".
Psychology speaks about it is how we choose to interpret things that matters. Therefore emotions are only a minor distraction.
The christian religion speaks of ascending and becoming god's image, by removing sin from us. Here sin refers to emotion.
Humans had everything but forgoed the society's gifts and chose emotion. WHY?
For example in the equilibrium film, the rebels chose emotions even though they had to live in the slums or underground, eating "rat hamburgers", in filthy working conditions, and being hunted. They had guaranteed "Euphoria", why choose emotion ?
I need to understand the "why" because this is the only way, i can build the world from the rebels perspective.
Clarification: I don't care on how the human brain "works", i care about understanding the rebel's beliefs, despite all evidence that what they were doing was all wrong. They ignored hard facts, and chose emotion to escape. They chose freedom. When they had guaranteed safety.
Answer Grading: The closer you came to the rebel's real motives for choosing emotion instead material goods, the better.