# Is moonvertising feasible?

As the legend goes, Coca-Cola was planning on shooting lasers at the moon to project their logo. Unfortunately, the FFA said no (they didn't want planes to be blinded). I haven't been able to confirm or deny this specific legend.

My question though, is it feasible? Could you project a logo on the moon such that you can see it on the ground? How much would such a project cost?

We'll say that 10% of the moon's surface should have the logo, and be fairly visible from earth. Color is unimportant.

Is moonvertising feasible?

Note: I am not talking about etching anything in the moon. The moonvertising would only be active why the lasers are shining. It's basically a high power projector.

Note: Moonvertising during new or crescent moon is allowed.

Note: Here is a clickable picture of two dots being projected on the moon.

• – Mark Nov 11 '15 at 0:34
• Arthur Clarke wrote a short story in 1956 called "Watch This Space". In the story a canister of gaseous sodium was to be opened on the moon as part of a science experiment. Only someone unofficially placed a stencil over the outlet, causing it to form a giant logo for a famous soft drink. – Howard Miller Nov 11 '15 at 0:42
• Lunar Orbiter Laser Altimeter and a bit of imagination and tons of \$ – user6760 Nov 11 '15 at 1:40