As the legend goes, Coca-Cola was planning on shooting lasers at the moon to project their logo. Unfortunately, the FFA said no (they didn't want planes to be blinded). I haven't been able to confirm or deny this specific legend.
My question though, is it feasible? Could you project a logo on the moon such that you can see it on the ground? How much would such a project cost?
We'll say that 10% of the moon's surface should have the logo, and be fairly visible from earth. Color is unimportant.
Is moonvertising feasible?
Note: I am not talking about etching anything in the moon. The moonvertising would only be active why the lasers are shining. It's basically a high power projector.
Note: Moonvertising during new or crescent moon is allowed.
Note: Here is a clickable picture of two dots being projected on the moon.