I am an awesome, famous, self-made billionaire - I started with a mere \$300 million and amassed that into over $4 billion in only 40 years (an amazing 6.75% return).
Everyone loves me - the blacks, the Hispanics, the Jews all love me. People love seeing my name everywhere - on Casinos, Golf Courses, Skype-like video phones, hotels, pyramid schemes, matresses...
I want people to enjoy seeing my name as much as possible.
What's the best way to put my name on the moon? I want to give people the pleasure of being able to look up and see my name on the moon as much as possible.
Should I send someone up with a bulldozer to carve my name in the dirt or send a satellite to write my name with a "laser"?
What would it take to make my name visible on the moon and what % of the time will my name be visible?
It should be visible in the night, day or both. Final choice will be determined by what percent it is visible and the total cost.
Additional considerations will be made for the ability to change it to display logos when desired.