The planet will have poles because it will rotate. A planet tidally locked to its star will have a rotation period equal to its orbital period around the star. So the star that the planet orbits will not appear to rise in one direction and set in the opposite direction.
But if anyone lives in regions where the sky is dark enough to see the stars they will notice the the stars slowly changing over the the course of the planet's rotation and orbital period. An entire hemisphere of the sky will slowly be replaced by the other hemisphere in half an orbital period and then slowly turn to the first hemisphere in the second half of the orbital period. So where the stars can be seen east will be the direction where the stars rise and west will be the opposite direction where the stars set.
The orbital period of a habitable tidally locked planet should be from a few Earth weeks to a few Earth months long, unless a writer doesn't care about scientific accuracy.
The rotation of the planet will have effects on its structure. The Earth is an oblate spheroid shape because of its rotation. The rotation of a tidally locked world will be much slower and the planet will be much closer to a true sphere than Earth is. But a satellite put in a polar orbit and using radar or laser range finding to measure the distance to the surface will measure hills and valleys, and also measure that sea level will be farther below the orbit near the poles than near the equator.
On Earth space vehicles launched into orbit are usually launched in an eastward direction to take advantage of their momentum from Earth's spin. On a tidally locked planet rotation will be much slower and that effect will be much slighter, but possibly it will still be the practice to launch toward the east.
The natives of the planet will be as advanced as the story requires. They might not be able to live where the sky is dark enough to see the stars; if so they won't notice that the heavens revolve around their planet - or that their planet rotates beneath the heavens.
They might not be able to measure the slightly oblate shape of their planet.
Or they might be advanced enough to know that their planet slowly rotates and has directions which we would call north and south, east and west.
And if any Earth human characters visit the planet in the story, they should be advanced enough to now the planet slowly rotates and to know it has north and south, east and west directions, in addition to any native set of directions.