In this setting, Santa and all his elves live in a village centered on the North Pole. This town is basically a Christmas-themed Hidden Elf Village. Obviously, Santa leaves every year to deliver presents to the children of the world, but the elves very rarely venture outside of the magical boundary that keeps the North Pole shrouded from the rest of the world.
The question is, as seen in the title, how do these elves give each other directions to get around? Let's say a new hot chocolate bar opened in town. How would an elf describe to another elf how to get there? Normally, the cardinal directions are sufficient to get where you're trying to go, but this gets rather confusing when your town is actually centered on the North Pole. Here's a picture to help illustrate the issue:
If you assume that you're standing somewhere on this red ring, you begin see that going North just leads you toward the center of town, while heading South means heading away from the center of town. To travel East or West means you are travelling along the perimeter of the circle whose radius is the distance between you and the North Pole. (I mean, I guess this is technically always true, but it isn't usually an issue in navigation.) Furthermore, if you are standing on the North Pole and you begin walking in a straight line then it doesn't matter which direction you're facing, you are heading South.
So how do Elves give meaningful directions to navigate their North Pole village?