In color psychology, red provokes the strongest emotion of any color. The increased heart rate can be associated with either blushing and passion or power and danger. So in general, you could say that red is a color that 'excites'. One would assume that this is because it is not a color we see often in the natural world. The green of the trees, the brown of the ground and the bright blue sky helps calm us down. Those colors (generally) signals to us that all is well. Red on the other hand can only mean so many things. Trickling blood is red, which puts us in high alert. During fall, leaves start turning red, signalling an imminent change in seasons. Dusk and dawn see the horizon turning red, marking the beginning and end of a day. Roses are red. Some berries and fruits are red. By association, red is a color you have to look out for.
How does a race with blue blood react (on a subconscious level) to the colour blue?