Context: The inhabitants of my world, humans, live on a supercontinent divided into three subcontinents separated by seas. The supercontinent is located above the equator in what is roughly the size and location of Europe in our own world, and the orientation and orbit of the planet is just like our own. Past this is, more or less, just ocean. The northern and southern subcontinents are inhabited by people (originated in the north, and land bridge during an ice age encouraged some to trek to the south), but the subcontinent in the middle is lucky enough to see one visitor per week. Currently, the people of my world live with early 20th century technology.
The subcontinent is essentially just an open grassland with no subterranean resources (coal, oil). There are thin rivers and streams throughout the subcontinent, and though I haven't figured out how the geography will lend to this, the subcontinent does receive seasonal rainfall.
As I have already pondered and researched and even read answers to another post, the lack of resources would make living on the subcontinent undesirable. This is my current justification for the subcontinent being uninhabited. The dilemma comes from the fact that there is little else for the people of my world to set foot on. Only the polar ice caps and various tiny islands, incapable of sustaining settlements, exist beyond the supercontinent. It is in my current assumption, to be frank, that the people of my world would eventually want to settle on this neglected land anyway. To be clear, the people of my world do not wish to conquer, nor is there an issue such as an overpopulation crisis.
As it can be assumed from my last post way back when, a new front to a war will open on this subcontinent—a rather meaningless war with vague motivations, none of which include the securing of any strategic resources or even a feasible strategic position—between two parties from the north. In order for this front to be fought, the two warring parties need to be able to send soldiers and munitions to the subcontinent*by sea. For symbolic and literary purposes, I want the subcontinent to be uninhabited before this front opens; after the front closes or the war ends, I am indifferent as to whether or not there is a motivation for a settlement project.
What can discourage the people of my world from settling on this subcontinent, which yields nothing but, perhaps, a whole lot of space for solace? Am I wrong to believe that the people of my world would be inherently drawn to the subcontinent simply because there is (basically) nothing else out there?
Edit: The subcontinent itself should not be dangerous to live in.