The human soul can now be uploaded into alternate biological bodies. These bodies are grown in utero in artifical wombs from human cells and grown to full adult form within a few years. These grown bodies, called shells, have no soul as they were not created naturally, and can therefore be interchanged in the way humans can change clothes. Corporations have turned this into a profitable industry, in which individuals can exchange one body for another to their hearts content. These humanoid forms can be made to order with various enhancements, such as increased strength, resistance to disease, or various skin colors. Companies even have special events where "limited edition" bodies can be bought and sold, built with certain specifications to commemorate an event or with rare enhancements meant to promote the company. This entire industry has given rise to the phrase " Host in the shell ", in which an individual soul (host) inhabits these shells and can replace them at will.
However, all is not well for the corporations in this brave new world, as criminals have latched onto this industry like a pack of vultures. Advances have allowed cloning of these humanoid forms, allowing the underworld to steal valuable technology and sold on the black market. People can be even murdered, with their paid for shells being sold at a cheaply to customers who cannot afford the retail price. Even though corporations have copyrighted the genetic enhancements and have gene-locked them to prevent copies, criminals have found ways to bypass these defenses. Growing shells from scratch to be sold to clientele is an expensive business with very high margins. It is also a time consuming process which can take 2 - 7 years depending on the kind and number of modifications.
In an effort to combat this, some corporations have begun to build planned obsolescence into their products. The shells break down after a period of time, causing the wearer to either go back to the company for biological repairs or replace the shell entirely. The mods are built in a way where they can only be replaced by the parent company, and the shell will ultimately have to be replaced when it is no longer able to be repaired. If these steps aren't taken, the shells begin to break down, with the user suffering more consequences as time goes on. This occurs regardless of how the individual takes care of it. These consequences can be very unpleasant, with the person suffering painful and debilitating side effects.
While these steps may battle the underworld, this has caused significant blowback from customers. Any idiot can see through this as a way for greedy corporations to increase profits and their bottom line at the expense of their clientele. Constant Body swapping is very expensive for the consumer, with only the fabulously rich able to afford the costs of repairing and replacing on the regular. This is regarded as another system of oppression on the hardworking common man and an endorsement of the establishment only caring about the 1% who don't even pay their fair share in taxes. The blowback has led to people remaining in their own natural bodies and not taking part in the industry all together, which will eventually lead to a decrease in profits.
How can companies prevent this from happening?