It could have a big impact on the way of talking, mainly asking. There are many ways of how to lie, or better - how to not tell the truth. Maybe people would start to ask cautiously, to avoid their friends to loose a lie. Maybe there would be more frequent answer
Dont ask me that question with the meaning
I can't afford to lie to you
Aristocrat: Did you steal it?
Beggar: No! (thinking aboyt bicycle)
Aristocrat:... Did you steal my car yesterday?
Beggar: No! (thinking about green car)
Aristocrat: Did you steal my Noname-brand red car yesterday?
Beggar: No! -> loosing one lie
Jurisdiction and economy
The powerfull people would be able to force other to show their mark, and not expose their own. In a democracy, there would be either a law, that anyone has to show it, or (with GDPR) it would be your privacy.
On the black market, it could be a matter of business. At one point a photo of aristocrats mark would be highly valuable, until he dies -> drop in price. A whole market section could rise from that.
And in the same way, there would be magicians who would sell lie limits (if able) or magicians with world-saving-and-freeing goals to free them all. Maybe cults could arise around this types of magicians, aiming to find a way out or a way to rule the world.
A good point from @Zwuwdz in comment: There will be a need for people with high lie limit for some positions: PR marketing, Politicians, Secretary, Accountant, HR management, Fortune-tellers...
People would have fewer friends, but these relations could be stronger, more honest. Marriages could cease to exist (or be replaced by some other official relationship), as the famous "yes" answer could be impossible for some people with zero limit of lies.
It would be harder to get high demanding proffesional job, as many prospects are lying in job interviews.
Raising a child would be much affected. We are always telling lies to children just to force them to do something, or to keep them safe - lies about touching electricity, knifes, cigarettes.
People would be unhappy about inequal distribution of lie limits, about equal weigth of important and unimportant lies, about (real/unreal) myths that powerfull people can lie freely. Unrests can rise from that. I would treat a person with zero limit with compassion because they would be totaly exposed even in everyday conversations. But on the other hand I would abuse the knowledge about zero limit of somebody to get some informations out of them. Not with force necessarily, but with repeating modified questions.
Me: Take a cake I made. Do you like it?
Zero-limit: Its sweet.
Me: Hmm.. Yes. And did you eat a better cake?
Zero-limit: I had once much more sweeter.
Me: Really? So.. it is the best cake you tasted?
Zero-limit: Do you really want to know it?
Me: Uh.. ok.. I think I already know the answer. Give me back my cake!
You have to decide when a person is lying. If its always a lie when he says untruth regardless of his knowledge (the easiest way but with much bigger impact, children unintentionally say untruth all the time), or it dependes on what he knows. If a sentence is a lie only if you are intentionally lying (you have to know its not truth) can be insufficient. People will start to learn how to intentionally forget facts. Or how to percieve their own mind that a lie is actually the truth. They can even start some brain training schools.
You will have hard time to define the rules of lies. And as it is in every system, there will be exceptions (and in literature a chosen-one who can bend the rules).
At this changingminds.org page there is a nice breakdown of lie colors, based on the gained prospect from a lie - you can find inspiration there. If the lier gets prospect and the others lose, its bad. On the other hand white lies shouldn't affect the limit. There are other types of lies defined around the internet.
NOTE: it reminds me of the movie
In time (2011) where people had their lifetime countdown and could pay with this time I think. It was frustrating seeing the countdown closing to zero :)