I, Rex Machismo, am the host of a bloodsport called deathbattle. In this show, contestants go through a number of trials in different environments to fight for their survival. These contestants would be chosen from undesirables such as criminals, convicts, orphans, liberals, etc; the typical dregs of society that produce nothing of value and wouldnt be missed. In these trials, they go up against select individuals who are trained to kill. A contestant must survive and kill the individual to move up to the next round. The prize at the end, should they complete the contest, would be their freedom, along with other prizes such as money, vacation time, etc.
The country to speak of is a modern, democratic nation with advanced technology. A leader is chosen in a election held every 4 years. The country supports the death penalty, from which most of the contestants will be chosen for. The government has endorsed my concept, and has decided to set in motion the parameters to make this show a big hit. The problem is that people have become too sensitive today. In the good old days of the Roman empire, people would show up to the colloseum to see two people tear each other apart. Even in super-religious Europe, executions were a public spectacle. You could take the wife and kids for a nice afternoon with a picnic, and enjoy watching a convict be ripped apart or drawn and quartered for treason.
These days, people are generally okay with torture and death as long as it is out of sight and mind, but don't like to see violence directly because it makes them feel complicit or emphatic. Even individuals that people despise have to be executed "humanely". The has culminated in the millenial and xyz group, a generation of whiners that constantly complain about nonsense like "universal rights" than their civic and moral duty of supporting their government.
In order for deathbattle to be successful in ratings, the country needs the majority of the public to lighten up to the violence and join in the fun. This will get them to tune in and take part in this tradition. What conditions must the government need to have in order to make this a big hit?