Anna Jarvis was the founder of Mother's Day in the United States. Ironically, she spent the rest of her life trying to dismantle it because she felt it was too commercialized. Her efforts failed, so it's still celebrated today.
Let's say that someone in the modern day wanted to succeed where Jarvis failed and dismantle Mother's Day in the United States. In other words, my goals are:
- Stop Mother's Day from being a federally recognized holiday
- Severely diminish the number of greeting cards, flowers, and other things sold for the occasion
- Reduce the awareness of Mother's Day in the popular consciousness (when was the last time somebody celebrated Temperance Sunday?)
How could they go about doing this with the least amount of risk and money spent?