Culture is heavily influenced by the Mass Media. Social changes are tailored to reflect what humans think is “sexy” or “appealing”. Media influences us on what the ideal body is to the style of clothing we wear. The process of becoming “beautiful” varies with each different country from how we apply makeup to achieving the ideal body type. All of this plays into the products we buy or consume to achieve this look.
In this world, humans are similar to us except for a few minor differences, one of which being that they have a mating season. This breeding period lasts for about three months of the year, during which time a male or female is receptive to mating. Throughout the rest of the year, both parties are generally uninterested in sex.
Would it be possible to market beauty products to this species under these circumstances?