In this alternate world, Super Powers are real and have been since the dawn of man. These super powers vary massively, from improved strength through to fire manipulation or telekinesis. If it has ever been portrayed as a super power in fiction, it is potentially possible to have in this universe.
Approximately 1% of humans have one or more super powers, and 1% of them are fully aware of their powers. (This could be due to never trying to breath under water for example, or your strength 'only' being 50% more than expected with a disinterest in body-building). Finally, 1% of that 1% (or one in a million) have the inclination and power set to be full time super heroes/villains. Despite research there is no known cause of super powers, as individuals seem to be born with them at random.
For the purpose of this question, we can assume that the existence of super powers on either side of a conflict cancelled each other out, thus alternate Earth is very similar to our Earth. Flying supers with laser vision may have been members of the Royal Air Force in WW2, but they were countered by German supers with similar abilities.
This question in particular focuses on every-day differences compared to our Universe. What would be different? My initial thoughts are the existence of psychic police detectives, a Super version of the Olympic games and Super battle property damage clauses in insurance contracts. What others would there be?
Edit: To tighten the scope, I'm looking for answers involving Businesses/Services specifically catering to Supers and those affected by them.
Any Super Power depicted in the Golden or Silver ages of Comic Books are possible and they occur at varying degrees of strength. A weak power of flight may require the user to concentrate very hard, or may do little more than lift the user a few feet of the ground and would definitely not be fit for a career Super. The recognised Supers will have stronger variants of the standard power, or have powers that are unmistakably super, even if weak.