What reasons could motivate the building and subsequent launching of a million-population generation colonization ship in a near-future ambientation?
Earth is not in immediate danger, there are not alien intelligence influence, nor the mission assumes a return (and it will last more than 500 years), and only 'almost-today' technology are available. The people of the ship are intended to have a reasonably free lifestyle, so authoritarian governmental motivations are unwanted.
Suggestions on what would motivate the first passengers to alist to the mission and how this reason could help to keep the next generations committed to the mission are welcomed.