TL;DR
The US measures distance in feet. However, even if humans had not grown feet, the general concept of distance would still exist.
Similarly, if there are no solar days on this planet, they wouldn't be using a unit of time based on a solar day; but that doesn't mean that the locals are oblivious to the general concept of time progression.
Why was this bar exactly that length? No reason. They just had to pick anything, really, so they picked this particular distance.
The only real consideration that was made is that the chosen distance was sensical to humans, e.g. it's impractical to define a unit of distance based on soemthingsomething a human cannot perceive, whether it's the width of an electron or the diameter of the sun. These are not intuitive because we have no way to easily see this distance or use it for comparative purposes.