Precondition
###Precondition "Several"Several thousand" means at least two thousand. Since they are only 200ly away, this means that their first radio signals (which were likely close to what we would consider "radio") are already history. What we receive now, if we receive anything, is 1700+ years ahead of our state of development.
The signal
###The signal
OverOver two millenia of "radio availability" makes it likely enough that their signals are at the very least something like a forward error-corrected and compressed digital (or trigital, who said an alien bit can't have three states?) signal. Forward error correction would mean they could send a lot more energy-efficiently, which is good for them but not so good for you trying to receive their signals from far away, and compression would mean that whatever you receive, if you receive something, looks like noise.
They might as well use a form of "radio" that we are unfamiliar with (unusual high frequencies?) or entirely unable to interprete. Their form of radio might even be some form of quantum communication, which by design is only receivable by designated subscribers and makes "eavesdropping" from the outside impossible. Quantum communication is something we are presently almost getting to work with photons (well, saying "almost" is wrong... it works, it just isn't ready for mainstream yet). An advanced alien race might as well have some form of "quantum radio" with designated recipients, why not.
The Wow! Signal
###The Wow! Signal TheyThey actually tried to communicate (not with us, but maybe with a starship of theirs), and we actually did receive their message. Unluckily, we were unable to decipher or identify it as what it was, nor answer to it. Eventually, the signal was considered "just noise", or something a comet produced.
Reflection
###Reflection AnAn entirely different, more conservative, and plausible explanation would be ionospheric (or similar, whatever they have on their planet) reflection, in the same way as shortwave radio is reflected on our planet. This isn't even limited to the planet's atmosphere, their solar system could have an Oort cloud which contains some kind of particles that reflect 99% of all transmissions. Thus, they could even communicate with space ships within their solar system, or a colony on another planet, and we would still have trouble catching a glimpse.
Black matter
###Black matter BlackBlack matter might be another perfectly plausible reason why we didn't spot them. We know with rather good certitude that such a thing as black matter exists (though we don't really know what it is exactly, or how exactly it complies with our known laws of physics, but we are confident something is there). There might just happen to be some black matter that, for some reason, absorbs radio signals in between us and the aliens. Most radio signals broadcast quasi-light-like, which means if something is in between sender and receiver, the signal is partially or completely obstructed. That is the main reason why TV stations (or GSM stations) have their antennas on high towers or mountains -- their range is primarily limited by obstructing objects and finally Earth's curvature, not so much by the transmitter's power. It is also the reason why orbiting the moon is a no-fun experience for astronauts (there's no such thing as telling "Houston, we have a problem" with the Moon in between).
Technical limits
###Technical limits FinallyFinally, even without any special conditions, detecting another civilization which isn't actively trying to communicate is a daunting task, to say the least. Or, you could say, pretty hopeless.