A peacock style of courtship.

So we a society with a next to none hierarchical structure and where wealth distribution makes everyone almost equal. Also education and uprising is focused on making people cooperative, and see the celebrity status as empty and vain. A perfect progressive utopia.

But the same society has a peculiar way of people finding mates. Since exhibition of strength, wealth, and even popularity, is seen as primitive, males compete with each other in who is the most beautiful. And their standards of beauty are a bit different from ours. A male is considered beautiful if he's not only muscular, but also hairy all over the body, has characteristic exaggerated facial features, a musky smell, etc. In order to find a mate, males dress in ways which emphasize those traits, and use makeup to draw attention to their brows and noses. Special penis overlays, which would make them look bigger, are probably also in use. Think glam rock cross vikings. On the other hand, baldness is connected to large quantities of testosterone, so a male who can't boast a mane of hair may try to go in the other direction, shave the hair, and cover the skin in tattoos to draw attention to that.

A peacock style of courtship.

So we have a society with a next to none hierarchical structure and where wealth distribution makes everyone almost equal. Also education and uprising is focused on making people cooperative, and see the celebrity status as empty and vain. A perfect progressive utopia.

But the same society has a peculiar way of people finding mates. Since exhibition of strength, wealth, and even popularity, is seen as primitive, males compete with each other in who is the most beautiful. And their standards of beauty are a bit different from ours. A male is considered beautiful if he's not only muscular, but also hairy all over the body, has characteristic exaggerated facial features, a musky smell, etc. In order to find a mate, males dress in ways which emphasize those traits, and use makeup to draw attention to their brows and noses. Special penis overlays, which would make them look bigger, are probably also in use. Think glam rock crossed with vikings. On the other hand, baldness is connected to large quantities of testosterone, so a male who can't boast a mane of hair may try to go in the other direction, shave the hair, and cover the skin in tattoos to draw attention to that.